Increasing your chances of successful publication in research journals: An insider’s guide
By Kate Snowden
（Managing Editor, Emerald Group Publishing Ltd）
2006.6.2 上海图书馆
SLIDE 1 (intro)
Thank you for attending the workshop. It is a pleasure to be here.
谢谢大家来参加讲座，很高兴能来到这里。
So, as you can see, I’m Kate Snowden and I am a Managing Editor at Emerald Group Publishing Limited. I h**e worked for the company for 4 years now in various roles, but most recently as a Managing Editor which I h**e done for the last2 years.
正如大家可以看到，我叫Kate Snowden，是Emerald出版社的责任编辑。我在公司不同岗位工作4年，其中近2年担任责任编辑。
Much of what I’m going to talk about today in terms of the publishing process and tips for being published applies to all scholarly journal publishers and all subject areas whether it be management or engineering, however, where we differ or where we potentially differ will be made clear.
今天我主要谈的是，期刊出版的过程和一些提高文章被出版几率的一些建议，针对于整个学术期刊出版行业，不仅限于管理和工程学科。还有我会介绍一些Emerald和其他出版社不太一样的地方。
SLIDE 2 (agenda)
So here is the agenda for today’s workshop. I’ll start by telling you a little bit about Emerald, where we came from and what we publish. Then I will go on to talk about the supply chain.
这是今天讲座的议程安排，首先我会开始简单介绍一下Emerald，我们从哪里来，主要出版一些什么期刊。然后我会介绍出版供应链。
Next I will take a quick look at usage which is important because as an author you want to be read and cited.
下来我会简单看看使用量，作为一个作者都希望自己的文章能有人看和引用。
The next area is probably the one that you are all most interested in and that is Tips for Publishing Success.
下一步也许是大家比较感兴趣的，成功发表论文的小贴士，这些都是我们建议提高您文章被出版几率的一些简单步骤。
I also want to tell you a few things about Emerald that really differentiates us from other publishers. As we actively support authors and new research you h**e to offer, there are many services that you can benefit from, as an author and as a faculty member.
我还要向大家介绍Emerald一些不同的地方。因为我们积极支持作者和他所进行的新的研究，作为作者或研究教学人员，我们有很多服务可以让大家受益。
SLIDE 3 (background)
Emerald Group Publishing is based in Bradford, in the North of England, in between Leeds and Manchester. We started out back in 1967 when a group of academics from Bradford Management school, decided to start up their own organization that focused on niche management disciplines including strategy, change management, and international marketing.
Emerald坐落在英国北部布拉德福市，刚好在利兹和曼切斯特中间。我们从1967年开始，由来自布拉德福管理学院的一些专家组建自己的出版机构，重点出版细分的管理学科，包括战略、组织变化管理、国际市场等等。
The company has come a long way since then and now employs over 150 people with regional offices in the US, Malaysia, Australia, Japan and China.
公司已走过很长的路，现在有超过150名员工，在美国、马来西亚、澳大利亚、日本和中国等地方都有区域办公室。
Back in 1996 the company launched its Emerald Fulltext Database an online collection of over 100 journals that we publish.
1996年公司开始提供全文数据库，包括Emerald出版的100多种期刊的全文。
And for those of you who are wondering, Emerald actually stands for Electronic Management Research Library Database.
有的人会奇怪为什么会叫这个名字，Emerald其实是我们第一个数据库每个单词首字母的组合。
In 2005 we launched Emerald Management Xtra, which is really a development of the fulltext database but it is not only for libraries, but also offers a suite of solutions for authors, researchers, faculty and alumni too.
2005年，我们开始提供Emerald Management Xtra，这是全文库的一个重要的升级，不仅为图书馆，同时提供作者、研究人员、教学人员和毕业生一套完整的解决方案。
As a publisher, we aim to be:
作为一个出版社，我们努力使自己成为：
International, inclusive (we h**e a philosophy of theory and practice), visible in our support of knowledge about scholarly research and its processes, and focused on improving author, reader and customer experiences.
在支持学术研究和它们进展中国际化的、包含的（我们有一条理论联系实践的基本准则）、显著的出版机构，重点提升作者、读者和客户的体验。
Additionally, we believe that business research should be applied to the business world, and that it must communicate to managers in organisations. This means that we actively encourage applied research, case description and qualitative discussion and analysis as well as quantitatively based papers.
此外，我们相信，商业研究必须应用到现实世界，必须和经理人有可交流之处。这意味我们积极鼓励实践型研究、案例分析、定性讨论分析和定量基础的文章。
SLIDE 4 (portfolio)
Emerald is a high quality international publisher and that is reflected in our portfolio. We h**e 142 business and management and library and information services journals and 17 engineering journals.
Emerald是高品质期刊的出版社，目前出版142种管理学和图书馆学信息管理学期刊和17种工程学期刊。
We acquired over 20 journals in 2005 and launched 6 new journals in 2006.
我们在2005年取得了20本新期刊的出版，2006年有6本新刊。
As well as Emerald Fulltext, our current online resources include Emerald Management Reviews (independent reviews of the top 300 management journals in the world), ManagementFirst.com which is a site for managers that provides concise, action oriented articles, case studies and interviews, and we’re currently developing a similar resource for the engineering community, Emerald Engineering.
会同Emerald全文数据库，我们在线的数据库还有Emerald Mangement Review(一个包含300多种世界顶尖管理学期刊**评论的文摘库)，MangementFirst.com 是一个提供简练实践导向型文章、案例分析、会谈录等的专业站点。还有我们现在为工程人员正在开发的类似站点，Emerald Engineering。
SLIDE 5 (supply chain)
Next I would like to talk to you about the editorial supply chain. This might be obvious, but perhaps worth covering again just to ensure you know what happens to your paper once it has left your desktop. These are the groups that are going to take your paper from your PC to the finished journal and make it **ailable on the database and in the printed journal.
下来我要介绍的是编辑供应链。这也许是明显的，但值得再提一下，确保您知道在文章被提交（离开您的桌面）后发生的一些事情。这些人从您的电脑取得文章，直到完成整本期刊，使您的文章可以在数据库或纸本中可以找到。
The first stage of the chain is of course the author. Next, the editor. The editor is responsible for;
链条的第一阶段当然就是作者，下来是编辑，编辑负责：
sourcing new papers征稿
liaising with the Editorial Advisory Board和编辑顾问团联系
attending conferences 参加会议
promoting the journal to his or her peers向他的同行推荐期刊
developing new areas of coverage发展期刊的新覆盖领域
As the subject specialist, the editor will make all decisions about what papers will go into the journal and, if the title is peer reviewed, will be responsible for sending papers out to reviewers.
作为该学科的专家，主编决定什么样的文章可以在期刊中发表。如果期刊是同等专家评审期刊，主编负责发送文章出去到部分评审委员。
The managing editor (my current role within the organisation) is the direct link between the publisher and the editor. Our aim is to help the editor succeed in turning their title into a top-class, internationally recognised, journal.
责任编辑（我目前在公司所处的位置）负责直接联系主编和出版社，我们的目的是帮助主编使期刊进入顶尖的世界知名的行列。
We work with the editor to create long-term development plans for each journal and look at the positioning of each title in the marketplace. Managing Editors also attend conferences with a view to raising the profile of our journals.
我们和主编一道，为期刊拟定长期的发展计划，在市场中定位期刊。责任编辑也经常参加会议以提高负责期刊的档次（知名度？？）。
In terms of day-to-day tasks, we are responsible for ensuring journal issues come in from the editor and are submitted into production in a timely manner.
从每天的工作来看，我们负责确保期刊从主编处转来后，及时送到生产部分去。
Once an issue has been received by a Managing Editor, it will pass through to a department called Quality Assurance. QA will carry out a number of checks to ensure that your article is complete before it enters the production process proper where it is typeset, proofread, and placed into a housestyle before being converted into SGML format for the databases and into hard copy for despatch.
一旦一期期刊被送到责任编辑后，将很快转至质检部分。质检部门会在进入生产程序前，检查文字输入错误、逻辑矛盾等，需要经过排版、校对、最后转换成sgml格式的文件，使文章可以通过数据库和印刷纸本进行发送。
Finally we come on to the users who will access Emerald content in many different ways. This could be through hard copy, via a database or as part of a third party agreement.
最后，我们来到读者阶段，他们可以通过很多方式看到Emerald的期刊内容。包括纸本、数据库或第三方协议（如二次文献库、文摘库）等等。
And all of this then comes back in a virtuous circle to our authors who, more often than not, are also our users.
这些最后又回到我们有效的链条开头，通常作者也是我们的用户。
SLIDE 6 (editors)
Editors are VIPs (very important to publishers!)
主编是出版社的VIP，对出版社非常重要。
Editors are the unsung heroes of the publishing worlds. They mould, guide and drive the journal, they are the journal.
主编是出版社的幕后英雄，他们为期刊定型，引导和驾驭期刊，他们才是期刊的主任。
They try to attract as much quality copy as possible, appoint special issues, promote the journal at conferences and manage the review process.
他们努力吸引尽可能多的高质量版本，指定特刊，在会议上推广期刊，负责期刊的同等评审过程。
Please speak to the editors. They will be happy to read an abstract/draft of your paper and give you feedback. Please communicate with them, send the m an email, Emerald editors are friendly, I can promise you they don’t bite!
请和主编交流，他们会很乐意阅读您的文摘和草稿，并给予您反馈意见。和他们交谈给他们发电子邮件，Emerald的主编都很友好，保证不会给你难堪。
SLIDE 7 (online usage)
As I h**e already mentioned, online usage is becoming more and more important and through this medium we are always looking for better ways to disseminate your work and hopefully increase your citation rates.
如我上面提及的，在线的使用变得越来越重要，我们也总是通过这种媒介寻找更好的办法传播您的文章，以期提高您文章的引用率。
Here are just a few statistics to show you how the online community currently uses our content. As you will see, our online usage is growing at 19% a year and this is also the trend across business in general.
这里是有关在线用户使用Emeald内容的一些统计。您可以看到，我们的在线使用量年增长19％，这同时也表示业务的增长趋势。
We h**e 35,000 articles online that represents over 10 years of content. 100,000 of these papers are downloaded each week and we had over 7 million downloads in 2004.
我们有超过10年达到35000篇全文的内容，每周有10万篇文章的下载。在2004年全年的下载达到700万篇以上。
Although this may not be a key concern when crafting and submitting an article, it is worth keeping in mind, particularly when looking at the readability of your piece, the keywords you assign to it and the title you propose.
尽管这不是在投稿之前所要考虑的主要因素，但同时应该特别注意文章的可读性，采用的关键词和拟定的文章题目。
Our online resources greatly increase the dissemination of all our authors work, world-wide. We h**e 1,200 customers across the globe and 97 of the world’s top 100 business schools are customers. Because the majority of the 1,200 customers are libraries, this means that we h**e a potential audience of 15 million people.
在线的资源的提供大大提高了我们所有作者的文章的全球传播。我们有超过1500个机构客户，其中包括97％的全球100强商学院。所有主要客户都是图书馆，所以代表着近1500万的潜在用户。
SLIDE 8 (tips – being published)
So now I am going to move on to the part of the workshop that I expect you are most interested in, the tips for publishing success.
现在我将要介绍的是大家也许最感兴趣的一部分，成功出版的一些建议。
But you may be asking yourself, why go through a publisher in the first place? What does it mean to be published via a publisher? Well, being published means that your material is trustworthy, someone apart from you thinks that it is good. If it has been peer reviewed then a number of, often influential, people within your field think that it is good.
也许您会首先问自己，为什么要通过出版社出版？出版文章意味着什么？
首先，被出版意味着，您的文章是可信的，除非您自己，其他人都认为您的文章是好的。如果是评审期刊，在您学科有很多的有影响力的人都会认为您的文章是非常好的（否则不会通过评审）。
Your material is permanent, once published, your content will h**e a permanent place. In other words, it is always there for research. This is particularly important when you bear in mind the fact that many of the articles that are downloaded from the Emerald Fulltext database are not from the current volume, but from the last few. In fact, articles from a few years back are still actively downloaded.
再者，您的文章是永久的。一旦出版，您的文章就有一个永久的位置。换句话就是，他总是在为研究服务。大家可以看到Emerald全文库很多被下载的文章不仅是当前卷次的，同时也有多年前的内容。
And finally, because being published electronically by a publisher is the same as being published in hard copy (by a publisher) in terms of verification, then your work becomes **ailable to a far greater audience.
最后，在线出版在文章的认证等方面是等同于纸本出版的，然而您的文章被更多的人看到。
SLIDE 9
So where do you start? If you can answer YES to any of these questions you h**e the basis for a publishable paper!
所以从何下手呢？如果您对以下问题中任何一个可以回答“是”的话，那么您就有发表文章的基础。
SLIDE 10 (tips – abstracts)
Before I go through these tips for getting published, I h**e to stress that nothing I am about to say is complicated. It is all very simple and based on common sense. You may already do much of what I am about to say, which is great. But I hope that you will be able to take away at least one or two new ideas that will help you improve your papers.
在介绍建议之前，我要重点强调它不是一件很复杂的事情。所有建议都是建立在通常的基础上的，你们也许已经按照我要说的在做，但我希望你们能从我提及的当中吸取一两点建议以改善您的投稿。
One of the most common problems that Editors, Reviewers and Managing Editors h**e is understanding what an article is about. I cannot count the number of times I h**e received a submission and h**e had to read through the whole article to get to the actual topic.
通常的一个问题是，主编、评审专家和责任编辑需要很快理解文章讲的是什么。我无法计算多少次，我收到投稿后必须从头到尾读完才能知道文章的真正主题是什么。
What you h**e to remember is that not everyone who sees this article is going to be as knowledgeable about the subject as you – someone researching an area new to them will h**e a lower level of knowledge
您需要注意的是，不是任何人都对您的学科项目象您本人一样熟悉，一些人在对于他们来说是新领域的研究中，只有更低的了解程度。
A good abstract will help a managing editor channel an article submission towards the correct journal and will help a busy editor see at glance that this is a piece worthy of sending out for review.
一个好的文摘可以帮助责任编辑很快将文章投递到合适的期刊，同时可以帮助主编一眼看出这是一篇值得发送出去进行评审的文章。
At Emerald we h**e recognised the need for clear concise abstracts and h**e therefore recently taken a leaf out of the scientific publishing world and introduced our structured abstract policy. All articles in the Emerald Management Xtra database are in this format.
在Emerald，我们已经认识到清晰简明文摘的需要，引入了在科技出版里使用的结构性文摘，所有在Emerald Management Xtra中的文章都采用了这种形式。
As you can see, there are 6 headings that look at:
您可以看到，这儿有6条标题：
Purpose – what are you aiming to do with this research? Why h**e you written this paper?
目的——您做这个研究项目的目的，您为什么要写这篇文章？
Design – or methodology.
文章的构思或者说采用的方法论是什么？
Findings – what were your results? What was interesting about them?
发现——什么是您研究的结果，他们有些什么让人感兴趣的地方？
Research limitations/implications – what is the next step in your research?
研究的限定性和暗示性——有一些什么没有被包含，下一步的研究是什么？
Practical implications – of what value is this in practice?
实践性——您的文章对于实践有什么价值？
Originality/value – this is critical. How does your research add to the body of knowledge? What is its value in this context?
原创性/价值——这非常重要。主要说明您的文章如何为知识体系服务？它在知识体系当中有什么贡献或价值？
H**ing this structure helps to focus the attention of the reader and will encourage them to look at a submission further. Now, it’s not essential to complete each heading as it may not even be possible, but wherever possible try and complete all 6 sections.
有这样的一篇文摘，可以帮助吸引读者的注意力，促使他们阅读整篇文章。当然不是每篇文章都必须完成所有的6条，有的是不太容易体现的。但是任何时候都尽可能设法完成6个部分。
The abstract is what will sell your article to the editor or the reader. This will be the first thing they see so make sure you are clear, concise and h**e covered all the major points.
文摘是您向主编和读者推销文章的东西。确保您的文章有清晰准确的，和完整覆盖文章要点的文摘是首先要考虑的事情。
SLIDE 11 (tips – abstract)
Here is an example of a structured abstract. I won’t read through it but it should give you some idea of what we are looking for.
这是一个结构性文摘的例子，我在这里就不一一阅读，但它应该能给您一些提示，我们要找的是什么样的文摘。
SLIDE 12 (tips – target!)
The next pointer is about targeting. One thing that continues to amaze me in this job is that the single most common cause of failure to get published is simply choosing the wrong journal!
下一点是寻找目标期刊。我所在岗位上一直让我吃惊的是，很多文章发表失败仅仅是选择了一本错误的期刊。
H**ing done all the hard work in writing up their research and getting their paper as close to publication as possible, many authors fail at this final hurdle. When selecting a journal, do your homework.
经过努力的研究和写作，在文章接近可能出版的时候，很多作者在最后一步没有做好。所以在选择目标期刊时，要做足功课。
Author guidelines are the most important thing you can look at. They can be found on Emerald’s Website (and on the sites of most other journal publishers) and will give you the journals scope, it’s aims and the sort of papers it is looking for.
作者指南是您可以阅读的很重要的东西。您可以在Emerald和其他很多期刊出版社的网站中看到，它会给您期刊的范围、期刊的目标和什么类型的文章是他们在寻找的。
Also, do not forget to read the submissions process, this may sound obvious but I can promise you that we come across hundreds of cases a year where authors do not follow steps.
另外，别忘了阅读投稿程序，这听起来是显而易见的东西，但我在每年都会看到很多作者没有按照步骤进行投稿。
If you are still unsure about whether your paper will be right for a particular journal, then send your abstract to the editor to see if the article is of interest.
如果您还是不能肯定您的文章是否适合某本期刊，发送您的文摘到主编，看看主编是否对文章感兴趣。
Read an issue of the journal, all our journals h**e a few sample articles online that you can download for free so even if you do not h**e a subscription you can still get a fl**our of the journal.
读一期您要投稿的期刊，我们每本期刊都有一些在线的免费下载文章，使您可以了解期刊的品味，即使您没有订购任何期刊。
And finally, talk to us! Contrary to popular belief, we DO want to get you published! Obviously we need to maintain quality standards but we also want to assist as many authors as possible in disseminating their research.
最后，和我们沟通。和通常考虑相反，我们的确要使您的文章被出版。很明显，我们需要保持期刊的质量标准，但我们同时需要帮助更多的作者传播他们的研究成果。
SLIDE 13 (tips – five questions)
Ok, so you h**e written your article, perfected your abstract and chosen your journal. Before you submit the final paper, there are five key questions you should ask.
好的，到这里，您已经写好您的文章、完善您的文摘和选择您要投的期刊。在您投出最后定稿的文章之前，有5个问题您需要考虑。
Is the article readable? Does it communicate with the audience? Don’t forget that not all readers will be subject experts. Do not over-simplify your article but try and keep it as straightforward as possible.
文章是否可读？是否能和听众达到交流的作用？别忘了不是所有的读者都是学科专家。不要过分简单化您的文章，但尽量使它直观易懂的。
Is it original? This is another common failure – being original, is of course what you are all searching for. Finding that angle and exposing it will get you ahead of the others out there.
文章是否具有创新性。这是另一个通常的疏忽之处，当然创新是大家都在寻求的东西。找出文章的新颖之处并让大家知道，这样会让自己比别人走在前面一步。
Credibility, Is the methodology robust? Is it clear? Again, keep your methodologies clear and jargon-free.
文章的可信度。采用的方法论是否清晰和有力？另外，保证您的方法论叙述简单易懂（不要用太专业的行话）。
How can your new research be used? What are the practical applications? This is another shortcoming of many papers – great, but what does it mean? How will it change the way we work? What does it do for us?
如何应用您的研究成果。您的研究是否具有实践意义，这是有些文章的另一种缺点。很好，但具体意味着什么？它将怎么改变我们的工作，和能给我们带来什么？
Internationality, Most publishers are international…most authors and EABs are international.
国际化，多数出版社都是国际化的，多数作者和编辑顾问委员都是国际化的。
SLIDE 14 (tips – your peer review)
Another useful step prior to publication is to do your own peer review. Pass your paper around your faculty for feedback, or give it to someone who is not a subject expert and see how it reads. Ask for honest criticisms and try to genuinely take on board what is said, even if it is not what you want to hear. After all, the end result will be a far superior paper.
在出版前的另一个有效步骤是自己的同等评审。将文章给自己周围的同事，或将文章给不是学科专家的人看看如何。征求客观的评价，认真对待每个意见，即使有的东西不是您所希望听到的。这样，最终结果会是一篇更加优秀的的文章。
Read and re-read your paper for typos, at the very least run your paper through a computer spell-checker. Another obvious one but again, it amazes me how many authors do not bother to do this before submitting their work.
一读再读您的文章，检查拼写错误，至少在电脑中检查您的文章。让人吃惊的是，有很多作者在投稿前，都不愿意去做这些。
And finally, make sure your references are complete and up to date. Out of date references are a clear indication that an author has not updated their research.
Full references also give the reader an idea of the work that is being built upon.
最后，确保您的参考文献是完整和最新的。一个过时很久的参考文献说明作者没有很好更新他的研究。完整的参考文献还会给读者一个研究工作建立在这些之上清晰概念。
SLIDE 15 (tips – electronic dissemination)
You are probably sick of hearing me talk about electronic dissemination but I cannot stress how important this is!
您也许不喜欢听我们讨论电子传播，但我甚至不知如何强调这个的重要程度。
In relation to your article, I would offer the following tips:
就您的文章而言，我建议以下几点：
Use short but descriptive titles. Less is definitely more in this respect!
使用简单描述性题目，这里越少就越好。
The better the title and the abstract, the greater the chance of your article being read online.
文章题目和文摘越好，文章被在线阅读的机会就越大。
Choose 5-6 broad but relevant keywords that accurately describe your paper – the better the keywords the more likely your paper will be found by users searching the database.
选择5至6个广泛但又准确联系文章的关键词。关键词选择越好，文章被在线查找到的机会就越大。
Finally, ask yourself whether you would read an article with your title and abstract.
最后问您自己，当您看到这个题目和文摘时会不会阅读整篇文章。
SLIDE 16
After all the work you put into a paper, it is understandable why you may not see a request for revision as good news, but rest assured that it really is!
在所有工作都投入到文章后，可以理解您不会把要求修改的通知看作是好消息。但其实任何时候，要求修改您的文章都是好消息。
When this happens you are almost IN! Editors and reviewers will not request a revision unless they genuinely think the paper is right for the journal and don’t forget that nearly every published paper is revised at least once.
当要求您修改时，说明您已经进入出版的圈子。主编和评审专家不会要求修改，除非他们已经认为文章是适合在期刊中发表的。请注意，几乎所有被出版的文章都至少要求修改一次。
And do not be discouraged if reviewer comments are sharp or blunt. Bear in mind that these are very busy people and the comments aren’t personal.
如果评审的意见是尖锐和生硬的，请别丧气，他们都是非常繁忙的人士，而且所有的建议都不是针对个人的。
SLIDE 17
This now gives you an opportunity to enter in to talks with the editor about your paper. Firstly, acknowledge the editor and set a revision deadline, which you must then keep. If you are unsure of any comments do not be afraid to ask, and if you disagree with any then say so (although give good reasons as to why you do not think a change is necessary).
现在已经给予您一个和主编对话的机会。首先，通知主编一个修改好的最晚日期，并遵守时间。如果您对某些建议的含义不明确，别羞于提问，如果您对修改建议有不同看法，也请告诉主编，例如，给予主编一个您认为不必要修改的好理由。
You should work on the comments, one by one, as this will vastly increase your chances of acceptance. When the revisions are complete, send the paper back along with a cover letter that clearly states what revisions were requested and how you addressed each issue (if you can provide specific page numbers, even better!).
您应该逐一在每个意见上下功夫，这样能大大提高接受率。但修改结束后，在文章发回的同时，在文章前加上一封信，清楚写明原来的更改要求，和您是如何进行修改的。如果能同时提供诸如修改处页码等会更好。
SLIDE 18
And whilst no one likes rejection, do not see it as the end of the line. The reviewer or editor comments should give you the information you need to strengthen the weak areas of the paper.
同时，没有人喜欢被拒稿，别认为这是终点。评审专家和主编的意见应该说给予了您如何加强文章某些薄弱环节。
Do not forget that there are hundreds of other journals out there so you can always re-submit to another journal. Go back to those author guidelines, re-read your paper and make sure that you really h**e found the right fit.
别忘了还有其他很多很多期刊您可以投稿。回到那些期刊的作者指南，重新阅读您的文章，确保您已经找到合适的目标。
Most importantly – KEEP AT IT!! It’s fair to say that nearly everybody has been rejected once. It is hard, but try not to take it personally.
最重要的是要坚持，可以说几乎所有人至少被拒稿一次，即使是学科顶尖的专家人士。
SLIDE 19
So there are the tips for publishing success - I hope those points h**e given you some helpful tips. Now I would like to briefly talk about why we would like you to write for us.
以上就是我们提到的成功出版建议，我希望里面有一些要点能对大家有帮助。下面我要谈谈为什么要为我们写作。
First and foremost we understand the value of authors within the supply chain. That is why we created the Literati club, a network of over 40,000 authors that is open to anyone who writes for us.
首先而最重要的是我们立即作者在供应链中的重要性。这是为什么我们建立文学俱乐部的原因，目前有超过4万名会员，对所有为我们写作的人开放。
We share our copyright revenues annually, putting £25K back into the research community via our Research Fund Awards. As far as we are aware, no other scholarly journal publisher does this.
我们每年会分享我们的版权收入，通过我们设立的研究基金奖，投入超过2.5万英镑到研究团体。目前没有其他学术期刊出版社是这么做的。
In a survey we carried out last year, 98% of authors would recommend our journals and over 80% believe the journal they published in was highly prestigious.
在我们去年进行的调查中，98％的作者会建议投稿我们的期刊，80％的人认为我们的期刊是享有声誉的。
Another benefit of publishing with Emerald is our liberal copyright policy. We do not restrict or remove your right to use your own work, there are no re-use fees, ever, neither do you h**e to ask permission should you wish to re-publish.
另一个在Emerald发表的好处是自由的版权政策。我们不限制您使用自己的文章，没有重新使用费，甚至不用向我们征求意见，当您希望重新出版等时。
We are a very friendly company!
我们是非常友好的一个机构。
And finally, we really try to understand our users and authors, hence these workshops where we try to help you get ahead in the publishing process.
最后我们一直在努力立即用户和作者，开展此类各种讲座，旨在使您能够站在出版的前沿。
SLIDE 20
I’m sure that you are interested in the journal indexes. There are hundreds of indexes in every subject area. The most famous is the Thomson ISI (SCI/SSCI) index.
我相信大家都对期刊的排名非常感兴趣，每个学科都有很多各种各样的排名，其中最著名的是汤姆森的ISI。
Emerald has 33 journals on ISI, with 6 accepted in the last 6 months.
Emerald目前有33种期刊在ISI中，在过去6个月有6本被新接受。
We h**e 9 journals currently under assessment and plans to make a further 14 applications in 2006.
我们有9本真正接受评估，在2006年有14本申请计划。
Industrial Management and Data Systems is ranked 1st out of 33 journals in the engineering and industrial category
工业管理和数据系统在工程类的33本期刊中排名第一。
JDOC has the highest impact factor of all Emerald journals
档案学在Emerald期刊有最高的影响因子。
Of all journals listed the majority increased their impact factors in 2004. We are currently waiting on the new figures.
绝大部分被收录的期刊在2004年都在增加影响因子，我们目前正在等待新的数字。
SLIDE 21
Emerald also has numerous resources to help authors get published:
Emerald 还提供很多的辅助资源帮助作者成功出版：
• Access to the JADE online submission system, this is currently being rolled out to all journals, which enables a faster turnaround time and improved author interactivity with publication
• 进入JADE（Journal Article Delivery Engine），期刊文章在线投稿，目前正在向所有期刊铺开，它能使出版周期缩短，并能提升作者和出版物的互动。
• Literati Network, with over 40,000 members world-wide. The website has different sections for authors and researchers and contains information on how to get published, how to write effectively, how to get research funding and how to plan a research project.
文学俱乐部超过4万名的世界各地会员。网站里有不同的部分介绍怎么获得出版，怎么有效写作，如何获取研究基金，以及如何计划研究项目。
• Author charter. This outlines our clear and beneficial copyright policy
作者宪章。略述了我们清晰和有益的版权政策。
• Non-English editing service provides help for authors who do not speak English as a first language
非英语编辑服务是提供给英语不是第一语言的作者的编辑服务。
• Conference Central. A constantly updated list with the latest conference information in business and management, library sciences and engineering areas
• 会议中心。不断更新的最新商业管理、图书馆科学和工程等学科会议。
SLIDE 22
Well that just about concludes my presentation. Just to summarise the main points then:
好了，在这里简单归纳一下我得演讲：
- Talk to our editors, they’ll be happy to hear from you
和我们的主编沟通，他们会乐意听到您的声音
- Engage in dialogue
积极参与对话
- Give us at Emerald some feedback, good or bad
给予我们反馈，无论是好是坏
- Pass on your ideas
传递您的观念
- Access the Emerald database, even if you’re not a subscriber you can
take advantage of free articles
浏览Emerald的数据库，即使不是订购者，里面都有很多免费文章可以受益
- Use the Literati Club resources
使用文学俱乐部资源
- And of course, write for us!
当然，向我们投稿
The final slide on your handout provides useful web addresses so please make use of the resources which are on offer.
最后幻灯片上提供的链接地址是一些相关的资源网址，请随时浏览使用。
I hope I h**e given you an insight into the world of scholarly publishing and maybe even provided you with some tips and techniques you can employ to get your papers that bit closer to publication.
我希望给大家提供了一些学术期刊出版的业内介绍，同时提供了一些使您文章更接近出版的建议。
SLIDE 23
So, thank you for listening. I do hope this has been an interesting presentation. We now h**e about 10 minutes to take open questions, so if anyone would like to ask anything at this stage please shout out.
谢谢大家的聆听。我希望这是一个有益的演讲，下面我们是提问的时间，有什么问题现在就可以提出来。
